  Exmotowner Member Username: Exmotowner Post Number: 256 Registered: 06-2005 |
Hey guys, I just seen a commercial this morning for Michigan. It was directed at businesses, trying to get investment in Michigan. I have never seen any advertisements for Detroit though. How do you think Detroits public relations department is doing? Do you guys up there see any advertisements for say Nashville? I would think that the Detroit PR department would come up with a "COME HOME TO DETROIT" ad or something to that effect. Wondering what you guys think of PR in Detroit? Also, House Hunters last night was about detroit (more really the burbs, Royal Oak specifically) but they did say Detroit is making a huge comeback and really were positive about it. What do you guys think about the PR in Detroit? | ||
El_jimbo Member Username: El_jimbo Post Number: 123 Registered: 12-2006 |
I think it's BS back during the Archer administration that they paid a PR firm $100,000 to come up with a new slogan for Detroit tourism and their slogan was, "It's a great time in Detroit". We could have paid my 7 year old godson a quarter to come up with that. | ||
Southwestmap Member Username: Southwestmap Post Number: 797 Registered: 01-2005 |
"They" did not pay anyone to come up with a slogan. The Detroit convention bureau, a private non-profit run by an independent board of directors paid for the creation and marketing of that slogan. The city and the tax-payers paid nothing. That said: ten years ago there was a lot going on and Mayor Archer's administration had led a lot of regional people to believe that Detroit was on the upswing - and a city open to all. The Super Bowl bid was won during Archer's administration, the stadium deals put together and much more. As to whether you or I could easily come up with a slogan - that's what everyone says. Actually, its very hard and very expensive to create and test ideas in target markets, track interest or acceptance, etc. "Its a great time in Detroit" was good ten years ago - far better than Seattle's just announced "Seattle - Metro Natural" (or something like that). Tell me, what is the Detroit cvb's current campaign and how much did the cvb spend to get it planned? | ||
Valkyrias Member Username: Valkyrias Post Number: 455 Registered: 02-2005 |
there's a whole new campaign going on now that was created by the dmcvb, and there was a big thread about it on here a couple months ago when it was rolled out...i am no good at searching the archives, but if you go to http://visitdetroit.com, all the info is there. i don't know if they are going to have commercials, although i do recall them having some kind of contest for people to submit their own commercials. and back before the superbowl, there was a whole string of commercials where they urged metro residents to say nice things about detroit. | ||
Quozl Member Username: Quozl Post Number: 497 Registered: 07-2005 |
Yesterday I saw numerous TV ads touting the State of Michigan as a source of technological prowess, high tech growth opportunities and "diversity". The link at the end of the TV ad was http://michigan.org/ quote: I will let Danindc answer that question, he is the expert on that subject. | ||
Eastsidedog Member Username: Eastsidedog Post Number: 956 Registered: 03-2006 |
I always liked "Detroit. Making it Better for You." | ||
Exmotowner Member Username: Exmotowner Post Number: 257 Registered: 06-2005 |
I saw and read that link with the new Detroit slogan and symbol. I wasnt impressed and it sure didnt make detroit more welcoming IMO. Just seems like a good "Come Home to Detroit, were still here" type slogan/ad would be more appropriate. Just like the gay folks in Palmer Park, I would be advertising in the Gay magazines Come back to Palmer Park, We need you and want you! Just seems like there would be more postive ads airing. Even if it was on Public television as maybe a public service announcement. People need to see Detroit in a positive light. If you let the people that left be the spokesmen/women, it may not be so positive. I just think Detroit needs a good "spin doctor". But then heck, Im so homesick I have even entertained the thought of moving back. (Time away has softened the hardness from when I lived there I think). | ||
Danindc Member Username: Danindc Post Number: 2411 Registered: 10-2003 |
Hell, anything is better than "Cleveland+". www.clevelandplus.com | ||
Jt1 Member Username: Jt1 Post Number: 8939 Registered: 10-2003 |
I propose they steal from Team America: World Police and make the city's new motto "Detroit, Fuck teah!" | ||
Jt1 Member Username: Jt1 Post Number: 8940 Registered: 10-2003 |
I propose they steal from Team America: World Police and make the city's new motto "Detroit, Fuck yeah!" | ||
Charlottepaul Member Username: Charlottepaul Post Number: 857 Registered: 10-2006 |
I have often thought that a good one might be something like, "There's something about Detroit." That has always been my feeling since I left a few months ago. Spend a few years in Detroit and it grows on you. When I try to convey to very confused people how much I like Detroit, I always keep that thought/slogan in the back of my mind. It isn't trendy or modern, but I think that it is true. | ||
Exmotowner Member Username: Exmotowner Post Number: 258 Registered: 06-2005 |
There is "something about detroit"! Or could it be just Im so homesick I could die! LOL Im with you Charolttepaul, people are like why the heck are you homesick for Detroit? Like its the firey bowels of hell!!! (which is what I considered it as when I left)! "How can you be homesick for Detroit? ITs one big getto"! Thats what I hear. Cant wait to come home memorial day!!! | ||
Abracadabra Member Username: Abracadabra Post Number: 17 Registered: 04-2007 |
I was always partial to "Come back to Detroit, we missed you the first time." | ||
Detroitnerd Member Username: Detroitnerd Post Number: 857 Registered: 07-2004 |
Musical jingle: Detroit: It's not so bad! | ||
Exmotowner Member Username: Exmotowner Post Number: 259 Registered: 06-2005 |
Gosh Nerd, I sure hope your right this time! Im just PRAYING nothing bad happens up there with my partner with me. If he doesnt want to come back, I wont force him but I intend for him to have a good time. I want him to want to come back! I do think that most folks would find your jingle laughable at the present time. Detroit still has a lot to prove to a lot of people! I think it needs a WAY better PR campagin than it has now. IMO. Ya'll want me to come back and straighten that sh*t out? LOL!!! | ||
Jimaz Member Username: Jimaz Post Number: 2040 Registered: 12-2005 |
"Come back to Detroit, we missed you the first time." HA! with a comment about having better crosshairs now. No thanks. "Come home to the new Detroit" might work a bit better. Sometimes though slogans make it seem like someone's trying to sell something that no one wants. Maybe a rotating series of ads showing people pleasantly surprised at various recent improvements. Each ad could use the same tagline: "Wow! That's in Detroit?!" The phrase might sink in over time. | ||
Exmotowner Member Username: Exmotowner Post Number: 260 Registered: 06-2005 |
Reasons D needs good PR. When you google safest/dangerous city..... http://www.morganquitno.com/ci t04pop.htm#CITIES Detroit tops this list. | ||
Iheartthed Member Username: Iheartthed Post Number: 673 Registered: 04-2006 |
That's an old list. | ||
Jimaz Member Username: Jimaz Post Number: 2042 Registered: 12-2005 |
Well then let's get to work. Google bombs away! | ||
Quozl Member Username: Quozl Post Number: 501 Registered: 07-2005 |
quote: Here is list from 2005 where Detroit is #2 and Flint is #3. Alright Detroit, keep up the good work! | ||
Iheartthed Member Username: Iheartthed Post Number: 674 Registered: 04-2006 |
Upon checking a calendar you shall realize that it is 2007. Detroit is still ranked #2 on 2007s list, but DC isn't fairing much better either. Yet, that city is perceived to be booming now. So, I say this list is much ado about nothing. | ||
Mayor_sekou Member Username: Mayor_sekou Post Number: 732 Registered: 09-2006 |
I like how Chicago has those ads showing the sites and sounds of the city and cheap hotel prices. Maybe we should come up with something similar that focuses on the four casinos in the area and all the other tourist worthy stuff like....um..someone help me out there, but this I think would be a good idea. | ||
Quozl Member Username: Quozl Post Number: 502 Registered: 07-2005 |
quote: I realize what year it is. I am glad you found a 2007 list as FBI Crime Stats for 2007 have yet to be compiled. Pull some more data out of your ass again Iheartthed? GMAFB! | ||
Iheartthed Member Username: Iheartthed Post Number: 675 Registered: 04-2006 |
And since when has the FBI gone by the name Morgan Quitno? http://www.morganquitno.com/ | ||
Charlottepaul Member Username: Charlottepaul Post Number: 861 Registered: 10-2006 |
Also too, you all need to keep in mind that as much PR dollars as the city puts into it, whatever they do, it probably won't work. Really the best way is to literally tell people how much we enjoy/enjoyed it when we visited or lived there. There is no better PR than word of mouth! | ||
El_jimbo Member Username: El_jimbo Post Number: 126 Registered: 12-2006 |
If I were putting together a commercial in say...2009, I would start with some somber music while showing scenes of urban decay like "Slumpy" and the MCD in black and white. Then have text with a matching voiceover say, "is this what you think of when you think of Detroit?"..Then the screen fades to black. then in large white writing also with matching voiceover it would say, "Think again". Cue Sammy Davis Jr. singing "Hello, Detroit" while showing scenes from various Detroit attractions, events and celebrities (and those associated with Detroit in some way like KISS) like Belle Isle, the new Casinos, DEM, etc. Finally, as the song reaches the crescendo at the end of the commercial end with a shot of the skyline during the grand finale of the fireworks and have the text say, "Detroit: Work hard. Play harder." Just a thought | ||
Ray1936 Member Username: Ray1936 Post Number: 1376 Registered: 01-2005 |
"Detroit. What happens here....makes the news." (With apologies to the Las Vegas Convention Authority......) | ||
Fury13 Member Username: Fury13 Post Number: 1587 Registered: 10-2003 |
To set things straight, there is no Detroit PR Department, per se. What you're all asking for should rightly be handled by the Metropolitan Detroit Convention and Visitors Bureau. That is the agency charged with promoting image and tourism. There WAS a city Communications and Creative Services Department, responsible for press releases, City department and informational brochures, the City Web site, some media relations, and other quasi-PR activities, but it was reduced to a skeleton crew in the last round of budget cuts. It barely survives as a division of (believe it or not) the Information Technology Services Department. That's right, the people charged with giving information to the public have been put under the people who are most interested in WITHHOLDING information from the public. | ||
Exmotowner Member Username: Exmotowner Post Number: 265 Registered: 06-2005 |
Well if theres not a "Public Relations" department, that would be my first order if I were mayor! Show the good things. You dont even have to bring up the bad. show the restorations and the new things that are happening. Let people hear something GOOD about the city for once! Put a good comercial out there and run the hell out of it all over the country! sure sounds easy from here! LOl | ||
Fury13 Member Username: Fury13 Post Number: 1595 Registered: 10-2003 |
Like I said, there WAS such a department (sort of), but it was basically scrapped by City Council in the budget cuts because the City is so cash-strapped. That was a City department that had been in existence since 1958. Gone. | ||
Charlottepaul Member Username: Charlottepaul Post Number: 909 Registered: 10-2006 |
Well it has to be one of the most important departments for the City of Detroit. Detroit has the biggest PR battle of any city its size. I think that I would almost rather see 10 fewer officers on the streets and 10 new employees in a PR department. | ||
Eric_w Member Username: Eric_w Post Number: 154 Registered: 02-2007 |
I always liked the T-shirt with a dead Smiley face with a bullet hole on the forehead. It's slogan: "Have a Nice Day in Detroit" Sort of captured the ambience of the "Murder oops Motor City" | ||
Eric Member Username: Eric Post Number: 803 Registered: 11-2004 |
quote: Yeah and I think you're dumbass for even remotely considering this a good idea. (Message edited by eric on May 02, 2007) (Message edited by eric on May 02, 2007) | ||
Russix Member Username: Russix Post Number: 4 Registered: 11-2006 |
 Use to have T-shirt like this, any screen printers out there? | ||
Susanarosa Member Username: Susanarosa Post Number: 1468 Registered: 11-2003 |
quote: It's really easy to say when you're in North Carolina. All the PR in the world can't change the fact that the city doesn't have enough police, enough money to tear down abandoned properties, residents who clean up after themselves, insanely high insurance rates and high taxes with limited city services. What, you want to entice folks to come to Detroit and then they show up and say "woah, this isn't what we thought it'd be like..." Public Relations isn't going to fix the city. | ||
Eric_w Member Username: Eric_w Post Number: 155 Registered: 02-2007 |
I always liked the T-shirt with a dead Smiley face with a bullet hole on the forehead. It's slogan: "Have a Nice Day in Detroit" Sort of captured the ambience of the "Murder oops Motor City" | ||
Dabirch Member Username: Dabirch Post Number: 2273 Registered: 06-2004 |
So good you had to say it twice...eh Eric_w? |
