  Itsjeff Member Username: Itsjeff Post Number: 5512 Registered: 10-2003 Posted From: 68.42.168.211 |
Jump start for Slows The art of building a buzz: Viral marketing, food that closes the deal pack house Nothing has been slow about the buzz that has surrounded Slows Bar BQ in Corktown in Detroit. ... Then, word leaked out in the Corktown community and onto a popular online forum called DetroitYes.com and Model D, a weekly electronic newsletter and Web site dedicated to Detroit development. Phillip Cooley said his brother and Perrone posted online responses to questions about the restaurant. And that, says Kelly Major, partner and marketing director for Brogan & Partners Convergence Marketing, was shrewd. “Building brand awareness … requires you to be in dialogue with the audience in some way,” Major said. “So it was very smart that the owners got on to DetroitYes and not necessarily pushed themselves but responded and participated in the dialogue.” http://www.crainsdetroit.com/c gi-bin/article.pl?articleId=28 766 | ||
Ilovedetroit Member Username: Ilovedetroit Post Number: 2060 Registered: 02-2005 Posted From: 68.40.173.250 |
Well it is why I started going there - I saw it here first! | ||
Mikeydbn Member Username: Mikeydbn Post Number: 292 Registered: 04-2004 Posted From: 35.11.141.32 |
I had to check it out after reading the buzz on here | ||
Itsjeff Member Username: Itsjeff Post Number: 5513 Registered: 10-2003 Posted From: 68.42.168.211 |
There was a very large Detroityes contingent there on opening night. | ||
Ddaydave Member Username: Ddaydave Post Number: 299 Registered: 04-2005 Posted From: 67.149.185.244 |
much credit has to go to www.detroityes.com but I was at a few functions at the lager house where slows was serving food long before slows opened promoting the restaurant .. it was known in the corktown crowd the restaurant was coming long before it opened | ||
Jams Member Username: Jams Post Number: 2639 Registered: 10-2003 Posted From: 68.252.8.173 |
and more than a few nights after. Who needs a cheesecake factory? Support local ownership. | ||
Erikd Member Username: Erikd Post Number: 523 Registered: 10-2003 Posted From: 69.242.214.106 |
Amen, Jams. | ||
Jjaba Member Username: Jjaba Post Number: 3066 Registered: 11-2003 Posted From: 67.160.138.107 |
Careful now. No advertising on The Forum. Look at the mess we got into with Cafe de-troit. jjaba. | ||
Jams Member Username: Jams Post Number: 2645 Registered: 10-2003 Posted From: 68.79.92.115 |
Erikd, You're almost scaring me. After our many conversations regarding locals vs franchises, you're coming around to my viewpoint that a unique establishment deserves our support more than a national chain? Both are necessary to our economy, but I'll always prefer the unique. McDonalds will fill my tummy, but I still prefer a restaurant that comes from my community. | ||
Erikd Member Username: Erikd Post Number: 524 Registered: 10-2003 Posted From: 69.242.214.106 |
I have always been an advocate for supporting locals over franchises. However, I am glad to see new business opening in the city (especially ones that fill existing gaps). The support of new businesses doesn't always have to come at the expense of the existing ones. | ||
Gdub Member Username: Gdub Post Number: 973 Registered: 10-2003 Posted From: 69.221.78.226 |
That "convergence Marketing brand awareness blah blah" stuff may be true on some level, but for some marketing person to apply it in Slows' case is missing the point. The guys who opened the place were a part of the community long before the place opened, so they already had a mass of customers who'd be loyal pretty much regardless. Then there's the quality of the food, the atmosphere, and the appeal of something new and of higher quality than the places that the local clientele had been accustomed to (like Cass Cafe, Majestic, whatever). Of course, the marketing types, and Crain's, wouldn't really understand things from a street level, so they chalk up the restaurant's success to some fancy "shrewd" marketing scheme. I have to laugh at how I imagine this "marketing model" being coopted and planned out in some boardroom somewhere. Next time you meet some new hipster at the Bronx who starts dropping hints about a new restaurant coming to town, don't be surprised if it turns out to be an actor trained by Brogan & Partners to infiltrate the nieghborhood for some wicked viral marketing. | ||
Detroit_stylin Member Username: Detroit_stylin Post Number: 2472 Registered: 10-2003 Posted From: 66.202.227.12 |
I wonder how many mentions are given to, or publicity is generated from HotFudgeDetroit? Or is the lack of people mentioning them in the media because of their obsession with trying to clown DetroitYes? <<laffin PS. I also learned of (and enjoyed a nice dinner) of Slows through this forum. Let's keep up the good work of passing knowledge through the grapevine call DetroitYes.com. Word of mouth (or fingers) is the best way of promotion anyway... | ||
Czar Member Username: Czar Post Number: 2912 Registered: 11-2003 Posted From: 129.137.173.148 |
My wife and I made our first trip to Slows when we were in town a few weeks ago. We gave it a thumbs up all around. Hope things continue to go well and it leads to more redevelopment in the area. | ||
Detroitduo Member Username: Detroitduo Post Number: 494 Registered: 06-2005 Posted From: 84.156.32.8 |
What's Slows? | ||
Jt1 Member Username: Jt1 Post Number: 6716 Registered: 10-2003 Posted From: 198.208.251.24 |
Says the company that left Detroit for Birmingham. Sorry, just had to be an ass |
