Discuss Detroit » Archives - January 2008 » Welcome Arvin to the downtown neighborhood... « Previous Next »
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Digitalvision
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Username: Digitalvision

Post Number: 797
Registered: 11-2003
Posted on Tuesday, May 06, 2008 - 9:08 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Arvin Innovations, that is... the new auto parts spinoff for Arvin Meritor :-)

http://online.wsj.com/article/ SB121007374565670355.html?mod= googlenews_wsj
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Bob
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Username: Bob

Post Number: 1773
Registered: 11-2003
Posted on Tuesday, May 06, 2008 - 9:33 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I wonder where in Detroit their headquarters will be located?
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Digitalvision
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Username: Digitalvision

Post Number: 799
Registered: 11-2003
Posted on Tuesday, May 06, 2008 - 10:37 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Free Press Article:

http://freep.com/apps/pbcs.dll /article?AID=/20080506/BUSINES S01/80506016
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Bob
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Username: Bob

Post Number: 1776
Registered: 11-2003
Posted on Tuesday, May 06, 2008 - 10:42 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Thanks. That answers my question about where the headquarters will be.
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Ghetto_butterfly
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Username: Ghetto_butterfly

Post Number: 833
Registered: 09-2004
Posted on Tuesday, May 06, 2008 - 11:10 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Arvin has had this location on Fort Street for several years now. They built it there.
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Digitalvision
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Username: Digitalvision

Post Number: 800
Registered: 11-2003
Posted on Tuesday, May 06, 2008 - 11:14 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Sorry, was going off of the initial WSJ and WWJ reports - neither got it right about it being downtown.

Funny how when you see the media cover a story that you know a little about - that they get it wrong. Makes you wonder how many other details they miss.
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Bob
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Username: Bob

Post Number: 1777
Registered: 11-2003
Posted on Tuesday, May 06, 2008 - 12:18 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I always think about that myself, just how many points of an article are wrong.
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Rb336
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Username: Rb336

Post Number: 6039
Registered: 02-2007
Posted on Tuesday, May 06, 2008 - 12:46 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

what's worse is if you have ever earned a living writing press releases you understand the style - and quickly realize a huge percentage of "stories" "reported" in the news are nothing but PR puff pieces
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Digitalvision
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Username: Digitalvision

Post Number: 803
Registered: 11-2003
Posted on Tuesday, May 06, 2008 - 12:52 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Amen, RB336.

The key to getting good coverage is making it so that a reporter doesn't have to work. Provide them press releases, audio clips, video news releases - feed them everything, especially in the business sector. It will greatly increase your chance of getting covered.
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Mackinaw
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Username: Mackinaw

Post Number: 4740
Registered: 02-2005
Posted on Tuesday, May 06, 2008 - 1:01 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Ghetto_Butterfly, that's true, but it appears that they're consolidating the entire new entity there (perhaps requiring some new building?), and it appears it might be a total loss for Troy.
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Vivadetroit
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Username: Vivadetroit

Post Number: 15
Registered: 04-2008
Posted on Wednesday, May 07, 2008 - 12:05 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

and the other reasons why stories have mistakes are (coming from a journalist):

1. Deadlines which are unreasonable. You get the press release and your editor wants the story in 1 hour, but you can't reach the contact. So they run it anyways, wrong info and all. And they say to blame the PR person if anyone complains.

2. Copy editors who change stuff w/o the writer's knowledge. Yeah, some editors think they know everything and change the story. Or they delete something "on accident". yeah...

3. The PR people sometimes make the initial mistake. Can't tell you how many times we've gotten releases w/ wrong info & then a "correction" soon after.

Digitalvision is correct. The more you provide the media, the more press you get. In this day and age, video/audio/images will get more play than a regular text release.
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Sean_of_detroit
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Username: Sean_of_detroit

Post Number: 277
Registered: 03-2008
Posted on Wednesday, May 07, 2008 - 12:24 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

The Arvin Meritor story (press release) was chronicled this morning on MSNBC. The story was identical to the one in the Free Press. They also did a live interview with a representative from the company. This is all from memory, so forgive any mistakes. I think he said that Arvin Meritor has been working to rely less on the Big Three. The big three once accounted for 80% of their business. Today it only accounts for 20%. The representative said that the company still had a lot of faith in the big three, they just have been trying to diversify.

It was rated a company to watch on that particular show.

Have any of you ever been out to their Troy headquarters? I always thought it was odd. It's a HUGE glass building surrounded by rock beds. The whole rocks and glass house thing comes to mind. Just kind of funny. The atrium is really neat though.

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